SFF2025 AFFILIATE PROGRAM
Be a part of the Culinary Event of the Year!
Singapore Food Festival 2025 is a multi-dimensional cultural experience that captures the pulse of Singapore’s F&B scene.
With an expanded reach and deeper engagement, we’re taking the festival beyond a single location and into the heart of Singapore’s food scene with a dynamic intersection of heritage, contemporary trends and future-forward innovation.
Emphasising storytelling, experiential dining and cross-industry collaborations, SFF 2025 provides a robust platform for chefs, food innovators and brands to connect meaningfully.
HOW TO PARTICIPATE
We’re taking the festival into the heart of Singapore’s dynamic food scene. The SFF2025 Affiliate Partner Program, is where F&B establishments can participate by organising your own event, menu or promotions under the SFF2025 banner.
Participating venues are to operate within SFF’s criteria, guidelines and policies, and are required to deliver a limited time and SFF2025 exclusive element such as:
Exclusive SFF Creations
Designed by your chefs, available only during the festival period.
Guest Collaborations
Special appearances by renowned chefs, mixologists and food artisans.
Immersive Dining Concepts
Themed experiences that transform the venue into a stage for culinary storytelling.
Behind-the-Scenes
Access Interactive elements such as live chef demos and ingredient masterclasses.
2025 FESTIVAL TIMELINE
PROGRAM TIMELINE
Proposal Submission
From May to July
Phased Confirmation of Event Partners
From June to August
Submission of Partner Marketing Assets
From July to August
Web Listings, Marketing & Promotions
From July to August
FESTIVAL TIMELINE
SFF2025 FingeGest (Pre-Event)
From 4 August to 3 September
Singapore Food Festival 2025
From 4 September to 24 September
Festival Impact Survey
From End September to October
A PARTNERSHIP THAT DRIVES RESULTS
- By aligning with Singapore’s premier food festival, our partners establish an authentic and powerful connection with food-loving consumers.
- Position your brand at the heart of Singapore’s premier food festival, gaining extensive visibility across multiple marketing channels, media platforms and high-traffic event locations
- Benefit from nationwide and international media exposure through SFF’s multi-platform marketing campaigns, press coverage and influencer partnerships.
- Connect with thousands of engaged festival-goers through interactive activations, product showcases, tasting experiences and digital campaigns.
- Build lasting brand equity by partnering with a legacy event that continues to shape Singapore’s culinary identity and cultural landscape.
2025 FESTIVAL PROJECTIONS
> 11mill Media Value
> 200mill Reach
> 65 Videos
> 5mill Views
> 35,000 Event Attendees
CRITERIA FOR AFFILIATE PARTNER SHORTLIST & CONFIRMATIONS
- The proposed idea must be exclusive to SFF and have at least one articulated unique selling point (e.g. located in an unconventional venue, offers a limited-time menu, features celebrities, incorporates dining with other programming such as entertainment, sports, education or the arts.
- The proposed idea can either be an original creation or a themed variation of an existing series.
- The proposal should highlight Singaporean cuisine, local culinary brands and/or local culinary talents.
- The idea will be assessed based on its overall appeal and the novelty it brings to the festival.
- Logistical considerations such as proposed activation dates, ticketing arrangements and any potential conflicts of interest or controversy must be clearly considered.
- Strong emphasis should be placed on the fine details and production quality of the proposed idea.
- The concept must align with the overall brand and positioning of the Singapore Food Festival 2025 and must take place within the official festival period from 4 to 24 September 2025.
- Partners must ensure a marketing plan detailing how their programme will be promoted.
PARTICIPATION & ADMINISTRATION COST
SFF NEWSLETTER
Stay updated and be the first to know about our amazing line-up!
Organised By
Held In
A Production By
